Karsanbhai patel biography in gujarati yamunashtak
Dr. Karsanbhai Patel – Founder of Nirma Group
| Ms.Karsanbhai patel biography in gujarati yamunashtak full Ventures into shampoo and toothpaste were not as successful, but the edible salt Shudh is doing well. Family and Leadership. The Nirma brand quickly established itself in Gujarat and Maharashtra. It was also reported by the Times of India on 7 June that he purchased a million six-seater chopper. Priti Prajapati |
Dr. Karsanbhai Khodidas Patel is a founder of Nirma group and Nirma University. He is well known businessman, industrialist and philanthropist of Gujarat. He was born in farmer family at Mehsana, North Gujarat in He completed in Chemistry at the age of First Karsanbhai joined New Cotton Mills, Ahmedabad of the Lalbhai group as lab technician.
Then he joined the Geology and Mining Department of the state Government in
Karsanbhai Patel used to make detergent powder in 10x12ft room of his house in Ahmedabad and then carry out door to door selling of his hand made product.
Karsanbhai patel biography in gujarati yamunashtak 3: Retrieved 25 January Karsanbhai also interested in education field. He offered a quality detergent powder, using indigenous technology, at a third of the prevailing price, without compromising on the product. He was born in farmer family at Mehsana, North Gujarat in
He gave a money back guarantee with every pack that was sold. Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg when the cheapest detergent at that time was Rs per kg and so he was able to successfully target the middle and lower middle income segment. That time, there was a huge demand for Nirma in Ruppur (Gujarat), which is the hometown of Karsanbhai.
Karsanbhai Patel had good knowledge of chemicals and he came up with Nirma detergent which was a result of innovative combination of the important ingredients.
Karsanbhai patel biography in gujarati yamunashtak Indigenous method was used, and also the detergent was more environment friendly. Under Karsanbhai's leadership, the Nirma group diversified into various sectors including cement, soaps, and cosmetics. That time, there was a huge demand for Nirma in Ruppur Gujarat , which is the hometown of Karsanbhai. Selling door-to-door on his bicycle, he priced Nirma detergent at Rs.Indigenous method was used, and also the detergent was more environment friendly. Nirma became a huge success and all this was a result of Karsanbhai Patel’s entrepreneurial skills.
That time Karsanbhai give a statement that is:
“The lack of any such precedent in my family made the venture fraught with fear of failure.
But farmers from North Gujarat are known for their spirit of enterprise."
Karsanbhai set up shop at small workshop in an Ahmedabad suburb. The Nirma brand quickly established itself in Gujarat and Maharashtra. Nirma became a very successful company within three decades.
The company had multi-locational manufacturing facilities, and a broad product portfolio under an umbrella brand – Nirma (named after his daughter Nirupama). The company’s mission to provide, “Better Products, Better Value, Better Living” contributed a great deal to its success.
By , Nirma washing powder had become one of the most popular detergents in many parts of the country. By , Nirma was a major consumer brand – offering a range of detergents, soaps and personal care products.
Karsanbhai patel biography in gujarati yamunashtak 1 After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath and Nirma beauty soap, and premium detergent Super Nirma detergent. In , Karsanbhai was awarded an honorary doctorate by Florida Atlantic University , recognizing his exceptional entrepreneurial and philanthropic accomplishments. Fuelled by housewife-friendly advertisement jingles, Nirma revolutionized the detergent market, creating an entirely new segment in the market for detergent powder. Karsanbhai Patel is the man behind the hugely successful brand, Nirma.After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath and Nirma beauty soap, and
premium detergent Super Nirma detergent. Ventures into shampoo and toothpaste were not as successful, but the edible salt Shudh is doing well.
Nirma beauty soap is one of the leading toilet soaps, behind Lifeboy and Lux. Overall Nirma has a 20% market share in soap cakes and about 35% in detergents. Nirma also has successful operations in neighbouring countries.
Karsanbhai also interested in education field. So Nirma has made some good efforts by starting Nirma Education & Research Foundation (NERF) in the year for the purpose of running various educational institutes.
In , Karsanbhai started the Nirma Institute of Technology in Ahmedabad, which grew into a leading engineering college in Gujarat. An Institute of Management followed, with the entire structure being consolidated under the Nirma University of Science and Technology in , overseen by the Nirma Education and Research Foundation.
The Nirmalabs education project, aimed at training and incubating entrepreneurs, was launched in Nirma also runs Nirma Memorial Trust ,Nirma Foundation and Chanasma Ruppur Gram Vikas Trust as a part of their effort as a socially responsible corporate citizen.
In , Karsanbhai was awarded an honorary doctorate by Florida Atlantic University, recognizing his exceptional entrepreneurial and philanthropic accomplishments.
Karsanbhai patel biography in gujarati yamunashtak pdf It was also reported by the Times of India on 7 June that he purchased a million six-seater chopper. Beyond India, Nirma has successfully expanded its operations into neighboring countries, enhancing its regional influence and market presence. In , Forbes magazine ranked him No. Karsanbhai Patel's contributions have been nationally acknowledged with the Padma Shri Award in , presented by the President of India, Mrs.In , the Federation of Association of Small Scale Industries of India (FASII), New Delhi, awarded him the 'Udyog Ratna' award. The Gujarat Chamber of Commerce felicitated him as an 'Outstanding Industrialist of the Eighties'. He has served twice as Chairman of the Development Council for Oils, Soaps and Detergents, as a Member of Bureau of Indian Standards Committee for Soaps and Detergent Industries and President of Gujarat Detergent Manufacturers Association.
He also got Gujarat Businessman Award in by Gujarat Chamber of Commerce and Industry, Ahmedabad and Excellence in Corporate Governance Award by Rotary International District
The company that was started in with just one man who used to deliver his product from one house to the other, today employs around 14, people with sales force, distributers, Over 1 million retailers, million consumers and has a turnover of more than $ million.
Karsanbhai's two sons and son-in-law are now at leading positions in the Nirma organization: Rakesh K Patel, MBA, looks after procurement and logistics, Hiren K Patel, chemical engineer and MBA, heads marketing and finance, while Kalpesh Patel is in human resources.
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